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Sales of our titles are cruising along.
Special editions of The Sun, The Times and The Sunday Times are being printed on board a new cruise ship.
On the Tilbury-based Cruise and Maritime Voyages’ new flagship Magellan, passengers are buying our titles on a daily basis.
A three-month trial began at the start of April. Cruises are typically around 7-14 days and mainly visit the Nordic regions of Iceland and Norway.
News UK delivered a printer to the ship and trained staff how to download and print the special travel edition via PDF format. This edition is printed in a colour booklet form on A3 size, then folded to A4 and can be run off on a Toshiba device like the ones in News UK offices.
Passengers are able to order a copy of a title and have it delivered to their cabin on the day of the edition.
Our International Operations executive Tim Pritchard said:
“It’s great to have the opportunity to print on board the new flagship Magellan. It’s early days yet but sales are going well and we are confident that they will grow.”
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