talkSPORT launches new campaign to keepy-up awareness of the brand's 450 live football commentaries this season

talkSPORT has launched a new campaign to make British football fans aware of the huge number of live commentaries that will be broadcast on the station during the 22/23 season.

Created by News UK’s dedicated agency, Pulse Creative (a joint-venture between The&Partnership, mSix&Partners and Wunderman Thompson), the campaign shines attention on the sheer number of live games on the talkSPORT network. At the centre of the campaign is a film of the hugely popular Breakfast Show host Laura Woods who performs 450 increasingly-acrobatic keepy-ups - one for each of the live fixtures on the talkSPORT network this season. The keepy-ups are met with delight by awe-struck colleagues including Ally McCoist, Darren Bent and Alan Brazil. 

Will Martin, Head of Marketing, talkSPORT, said: “This season we’ve got more live football on the radio than anyone else, and have invested in our football rights across the Premier League and beyond, including the first ever Winter World Cup. At talkSPORT, we’re Powered by Fans with the best presenters in the business, and this ad aims to get across that message, whilst highlighting our unrivalled football coverage. This season, fans should be in no doubt who they need to turn to for the best live radio commentaries: talkSPORT.”

Russell Ramsey, Pulse Executive Creative Director on the campaign, said: “We felt that the best way to celebrate 450 live games on talkSPORT was to turn the spotlight towards the station’s charismatic, fun-loving broadcast talent.”

The media - planned and bought by Pulse Media through mSix&Partners - targets football fans across the UK using Sky AdSmart, launches on the 1st October and will be live through until mid-November. The campaign will also run across press, social and TV. It forms part of talksSPORT’s wider live football commentaries campaign that will run throughout the season. 

For more information, contact:

Tanu Anand (Global Head of Communications, The&Partnership)

tanu.anand@theandpartnership.com / +44 (0) 7501078588

Libby Darcy, External Communications Manager, News UK

libby.darcy@news.co.uk / +44 (0)7442328933

Credits

Senior Client: Will Martin

Client: Chris Williams

Agency: Pulse Creative London

ECD: Russell Ramsey

Creatives: Becky Brice, Tom White

Strategy Partner: Matt Nixon

Senior Strategist: Thom Pickering

Partner: Benedict Pringle

Senior Account Director: Anthony Burton

Senior Account Manager: Tom Pettiford

Production Company: Pulse Creative London

Director: Dominic O’Riordan

Producer: Agnes Szyperek

Director of Photography: Thomas Hole

Editor: Jack Singer

Edit Assistant: Laura Reyes

Offline Producer: Kirsty Oldfield

Edit House: Stitch Editing

Full Post Production Audio, Grade & VFX: Bubble TV

EP: Alison Wendt

Assistant Producer: Hannah Pashley

Colour: Nick Dalby

Sound Design: Chris Southwell

VFX: Ben Gallagher

VFX: Richard Greenwood

Composers: Cliff Ovenden, Joe Crisp

Music Supervisor: Max Beattie

Music Company: Felt Music