News UK’s Business Intelligence Director Andy Day has written an article for Computing Magazine explaining how customers and their data are at the heart of the business.

Day explains how over the past 12 months, News UK has invested in technical architecture that mixes traditional data-warehousing technologies with state-of-the-art big-data tools.

Day writes that the Business Intelligence department, which comprises a talented team of data analysts and engineers, was established to use data-based insights to help improve, but not replace, the award-winning journalism in The Times, The Sunday Times and The Sun.

We use data to help develop the content we put in the papers, identify new business opportunities, personalise our marketing efforts, better manage our distribution and improve a whole host of areas across the company. But just as importantly, it enables us to provide an improved service for our customers and readers, too.

The full article can be read here