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Racing League, the innovative new horseracing team competition, has today announced a multi-platform partnership with News UK aiming to open up racing to a more diverse and mainstream audience.
The Sun will publish informative bespoke Racing League pull-outs packed full of interviews, stats, guides and tips, ahead of each of the six consecutive Thursday evening race meetings, which are set to be hosted at Newcastle, Doncaster, Lingfield Park and Royal Windsor racecourses this summer.
In the build-up to the series curtain raiser at Newcastle Racecourse on Thursday 29 July, and in addition to publishing six weekly columns, The Times will feature a comprehensive Racing League preview, profiling jockeys, such as Hollie Doyle, Frankie Dettori, and Oisin Murphy, and trainers, including John Gosden, Andrew Balding and Clive Cox, who will make up the 12 confirmed teams.
Racing in striking bespoke team colours, Racing League’s 12 teams – each consisting of 2-4 trainers working together, three jockeys, stable staff and a squad of 30 horses – will compete across 36 handicap races, for a total prize pot of over £2m.
Dream Team will also partner with Racing League, giving both horseracing enthusiasts and those new to the sport an exciting opportunity to pick and manage their ultimate racing team, with the overall champion banking £10,000.
All of Racing League’s 36 races will be broadcast live on talkSPORT, with the station’s team of presenters, including the legendary Alan Brazil, former England cricketer, Darren Gough, and racing expert, Rupert Bell, hosting an outside broadcast live from the Racing League series opener at Newcastle Racecourse on Thursday 29 July.
Racing League’s Chief Marketing Officer, Oli Harris, said: “News UK not only gives Racing League the opportunity to reach an existing and informed racing audience, but also the chance to communicate with and inspire millions of new and untapped sports fans, who we believe will really buy in to and engage with this new racing concept, which is incredibly exciting.
In terms of media prestige, our aim is to position horseracing alongside football, rugby and cricket, where it once was, and we absolutely believe Racing League’s partnership with News UK will help us achieve that goal.”
News UK Broadcasting CEO, Scott Taunton said: "Racing League is a fantastic concept and one that our world-class brands will bring to life across print, digital and audio. The Sun, The Times, The Sunday Times and talkSPORT have form when it comes to inspiring audiences around big sporting events and they will be there to bring all the excitement of Racing League to a large and diverse group of fans."
To find out more about the Racing League, visit www.racingleague.uk
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