The Sun's Jabs Army wins the Editorial Campaign of the Year at Campaign Publishing Awards.

The Campaign Publishing Awards said: "This was a solid social awareness campaign which delivered impact and motivated a call to action when most needed. The judges called it flawless, effective and creative, and admirably cause-driven."

The Sun's Jabs Army campaign recruited 50,000 volunteers to help the NHS roll out the most ambitious vaccine programme in British history, partnering with the Royal Voluntary Service, the NHS and the government.

Supported by Britain’s biggest businesses including Greene King, Sky, BT, Bentley and BA, The Sun set out to correct mistruths and encourage the country to get jabbed. The cross-party campaign won backing from the NHS, PM Boris Johnson, Labour leader Sir Keir Starmer, Health Secretary Matt Hancock and the Oxford vaccine team plus a range of stars including Gary Lineker, Jeremy Clarkson, Matt Lucas, Ross Kemp, Prue Leith and Sarah Ferguson.

Victoria Newton, Editor in Chief of The Sun, said: "I'm thrilled that, once again, Jabs Army and the brilliant work of everyone involved at The Sun has been recognised as Editorial Campaign of the Year. I want to send a big thank you to our Sun readers who gave up their time and signed up to Jabs Army in the country's time of need, as well as our business partners who supported the campaign helping to make Jabs Army such a phenomenal success."

Boris Johnson, Prime Minister, said: “Congratulations to The Sun for a simply brilliant campaign. You’ve inspired thousands of volunteers, who have together helped deliver the biggest vaccination programme in our history.”

Matt Hancock, Secretary of State for Health and Social Care, said “I want to say thank you to The Sun and the Jabs Army for their crucial role supporting the vaccine programme. It has been a true national effort and the campaign has shown our country at its best.”