London Essence Co. x The Times

Our task was to establish affinity and preference for London Essence within the premium mixer category, highlighting its integration with London's vibrant culture. 

Our strategy focused on leveraging celebrity endorsements, such as Sophie Ellis-Bextor and Henry Holland, to tell compelling stories and offer unique perspectives on London's cultural scene. By partnering with these influencers, we were able to reach our target audience through their social media platforms, effectively embodying 'The Essence of London' across various touchpoints. Find out more here.