NI Group Ltd has today announced the launch date for ‘Sun+’, The Sun’s new exclusive entertainment package.

Sun+ will launch on August 1, 2013 and will cost just £2 per week, unbeatable value for a new bundle of products designed to give readers more great content and more ways to view it whenever they want.

Sun+ will be available across web, phone and tablet devices and will provide access to Premier League clips and other exclusive perks such as great value offers and promotions.

Mike Darcey, CEO of NI Group Ltd, said: "Sun+ is a fantastic new package which provides readers with exclusive access to an ever increasing bundle of products, services and offers at an unbeatable price.

“This move ensures we will be offering a compelling paid-for package across all our titles, delivering great value for news that is worth paying for. With the addition of the Premier League clips, we will be able to build on The Times’ credentials as Sports Newspaper of the Year, The Sun’s reputation as the paper for football and The Sunday Times’ renowned in-depth analysis and comment.”

NI Group Ltd announced its groundbreaking deal with the Premier League in January. The three-year deal launches in August 2013 and means NI Group Ltd has exclusive rights to show clips of all 380 Premier League football matches per season on The Sun, The Times and The Sunday Times digital platforms.