News International has today announced that the company is changing its name to News UK.

The new name and logo, which come into immediate effect, are designed to convey a more coherent and logical identity for the new parent company across the globe. News Limited in Australia is taking similar steps, as both companies become part of new News Corp which will be incorporated on the NASDAQ on Friday.

News UK reflects the company's roots in the United Kingdom and its ongoing commitment here. The logo is based on new News Corp’s visual identity and draws on its heritage of producing world-class news, sport, opinion and analysis and pioneering new developments in the industry.

Mike Darcey, CEO of News UK, said: “This is an exciting time and I feel privileged to be leading News UK as it begins a bright new chapter. With new people and a new strategy, we will take our place within a new company determined to secure a sustainable future for professional journalism around the globe.

"In the UK that means building on The Sun's success as the most popular paper and maintaining The Times and The Sunday Times as two of the most trusted news brands in the world. This is the platform from which we will continue to entertain and inform our readers, but also challenge the world around us, using our voice to bring about positive change and hold powerful and vested interests to account.”

The change follows the fundamental changes of governance and personnel that have taken place to address the problems of the recent past. News International apologised to its victims and set up a compensation scheme; closed the News of the World and co-operated with all the relevant authorities. New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed.

The company recently acquired exclusive rights to show mobile and internet clips of the Barclays Premier League and is planning a range of enhancements for its loyal customers.