The Sun has launched a classified advertising site for vehicles to help readers research and buy a used car. From today, sunmotors.co.uk will combine used car listings with expert editorial content from The Sun’s motoring section and reviews from Sun driving experts: Ken Gibson and Jake Humphrey.

With thousands of used cars from reputable dealers nationwide Sun Motors will be the go-to website when researching and searching for used car listings.

Expert road test reviews will help readers to determine the best car for them whatever their budget or needs. And as the ‘motorist’s champion’, Sun Motors will campaign on key issues that affect readers, such as fuel tax, parking fines and speed cameras. The website - powered by NetDirector – doesn’t require a Sun subscription so it’s free for buyers to use.

Recently published research from Google suggests only 17 per cent of used car buyers know the exact car make and model they want at the start of the process; sunmotors.co.uk helps them discover the vehicle that best meets their needs - be it budget, running costs or features.

David Dinsmore, Editor of The Sun, said: “Echoing The Sun’s brand and world-class motoring content, sunmotors.co.uk is completely in tune with our readers. Consumers want to know they can trust the information supplied about a used car and Sun Motor’s is a one-stop-shop where they can read informative reviews and seek expert advice before parting with their hard-earned cash. Unlike other classified ad sites the fully-responsive new website means you can use it on your mobile, tablet or desktop.”

In common with sister site Driving.co.uk, The Sun is offering a pay on performance model, meaning Dealers only pay for qualifying leads delivered via phone, email and Live Chat. There will also be a free introductory period where dealers can see for themselves how useful the site will be in delivering leads until 31 May 2014.

The site will initially be launching as a Beta product, with the first few weeks focusing on building the volume of vehicles before it is open to consumers. Sun Motors will launch with a selection of vehicles from Driving.co.uk, with volumes expected to climb fast in the coming weeks.

Jim Murray-Jones, General Manager of News UK Automotive, said: “We will be offering users an impressive range of vehicles and, at the same time, giving dealers a chance to boost sales with access to the 12 million people who read The Sun every week. With an already established online platform, vast loyal readership and global motoring expertise, The Sun is perfectly placed to enter into the classified car market.”