Former Teletext Holidays Managing Director to spearhead development of publisher’s travel offer

News UK announced today that Victoria Sanders, has been appointed to head up its commercial travel team. As its new Head of Travel she brings a decade of business development and marketing experience gained at Teletext Holidays, including four years as its Managing Director.

Victoria will lead the business development for all travel products, promotions and offers across The Times, The Sunday Times, The Sunday Times Travel Magazine and The Sun as well as for for their respective customer loyalty programmes, Times+ and Sun+.

Historically The Sun’s £9.50 holidays have been a key part of its offer to its readers and a major driver of sales for a quarter of a century. Over 38 million people have enjoyed a great value break at some of the UK and Europe’s leading holiday parks making The Sun the UK’s largest short-break travel operator.

With the travel market being such a key investment opportunity for News UK Victoria’s primary focus will be to deliver a comprehensive ecommerce strategy for the business and its titles. This includes building new digital platforms to maximise advertising and other commercial opportunities and capitalising on the loyalty of the brands, and the wealth of readership data, to offer them the travel products and services we know they want.

Neil Martin, Business Development Director at News UK said: "Our titles are renowned for offering great travel offers and trusted advice to our loyal customers. Now is right to build on the strong bonds developed with our readers and Victoria brings extensive experience combining in-depth understanding of the travel market with an impressive track record of marketing travel products through both traditional and digital channels.”

Victoria Sanders said: “I'm excited about joining a company with such a rich heritage in creating travel products and looking forward to developing News UK's travel business across its unique loyal customer base. I am particularly interested in the opportunity to strengthen partnerships to help establish new markets with these world-famous and trusted brands.”